Prof. JOHN S. GERO, University of North Carolina at Charlotte and Krasnow Institute for Advanced StudyTopic: Measuring the Minds and Brains of Designers When Using Different Design Methods
Psychology and Engineering (Psych/Eng) Seminar Series
Abstract: This talk briefly introduces protocol analysis as a method to measure the cognitive behavior of designers while designing and then presents results of measuring the minds of designers designing while using brainstorming, morphological analysis and TRIZ concept generation techniques. It then briefly introduces functional near infra-red spectroscopy (fNIRS) a method to measure brain behavior of designers while designing and then presents results of measuring the brains of designers designing while using the same three concept generation techniques of brainstorming, morphological analysis and TRIZ. This opens up objective measurement of designing.
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